The news came without surprise, but it risks causing a reaction. Netflix officially increased the prices of its subscriptions in March 2026, a new increase which concerns all of its offers. The move comes even as the platform continues to attract millions of additional subscribers. Despite this growth, prices are increasing, confirming a trend already observed in recent years.
Netflix increases its prices, here are the new prices in 2026
Now the three main subscription plans are more expensive. The Standard offer with advertising increases from $7.99 to $8.99 per month. The Standard subscription without advertising increases from $17.99 to $19.99 per month. Finally, the Premium plan now reaches $26.99 per month, compared to $24.99 previously, while retaining its features such as Ultra HD and viewing on multiple screens. These new rates are applied immediately, without a transition period.
An increase despite record subscriber growth
This increase occurs in a particular context. Netflix recently recorded 23 million new subscribers over the past year. With an estimated total of 325 million users and a turnover of $45.2 billion, the platform maintains a dominant position in the streaming market. Despite these solid results, the pricing strategy remains upwards, which may surprise some subscribers.
A strategy already repeated in recent years
This isn’t the first time Netflix has raised its prices. The platform had already made increases in 2022, 2023 and 2025. It had also removed certain offers, such as the Essential package, in order to restructure its subscription catalog. In this context, some past statements resonate differently today. During a recent strategic operation, Netflix assured its users that “nothing changes today”, a promise which now seems outdated.
Ever more popular content to retain subscribers
Despite these successive increases, Netflix continues to rely on its productions to maintain its audience. Series like Bridgerton or One Piece, as well as successful films, help maintain subscriber interest. This content strategy remains an essential lever to offset the impact of price increases, in a context of increased competition between streaming platforms.