Thanks PC
The Automaton site translated an interview with Famitsu magazine in which Phil Spencer discusses the group’s objectives on Japanese territory. A market that the president of Xbox considers very “ special », and which must be pampered, despite the public’s rejection of the brand. A less marked rejection today according to him, since he declares that “ overall Xbox gaming time increased by 20% last year in Japan “.
However, when talking about Xbox, it includes Xbox consoles as well as PCs and the cloud on which we find the Xbox ecosystem. And the PC has an important part in this increase:
“ If I had to point out one thing, it seems to me that PC is becoming increasingly important for our Japanese players. Additionally, the growth of consoles, PC and cloud is part of our strategy: allowing gamers to enjoy Xbox regardless of their device. »
Because yes, despite this increase, sales of Xbox consoles in Japan are still in trouble, even if the situation was worse with the Xbox One. The contribution of Game Pass on PC therefore plays a large part in this increase in playing time among the Japanese, undoubtedly more than the few efforts of the manufacturer to produce games which are aimed more at this audience, such as Ninja Gaiden 4. Spencer says he’s still in discussions with other Japanese publishers about some projects along the lines of the game OD by Kojima Productions.