For months, speculation has imagined a PlayStation 6 sold for around 1,000 euros, while the prices of PS5 and the PS5 Pro getting ready to climb. Sony Interactive Entertainment has not yet confirmed the console, although management has already spoken of a new “top of mind” machine. In this tense context, the PS6 price has become the great concern of players.
On the leak side, the hardware leaker KeplerL2chip specialist AMDadvances a first order of magnitude. According to a message spotted by Indy100 on the forum NeoGAFits current estimate of the Bill of Materials (BOM, the cost of components) of the PS6 runs around $760 for a drive-less model with a 1TB Gen5 SSD. He says that “$699 remains possible with a reasonable subsidy”, which is much less than the 999 euro scenarios.
PS6 at $699: a credible price when we look at the BOM?
The BOM designates the sum of the components: processor, memory DRAMstorage NANDmotherboard, cooling. On the current generation, the PS5 was estimated at around 450 dollars of BOM for an introductory price of 499.99 euros, proof that Sony was already accepting a slight loss. With 760 dollars of BOM, a PS6 sold for $699 would imply a comparable subsidy. In Europe, this would logically place the PS6 price between 699 and 749 euros, above the future PS5 Digital at 599.99 euros but still far from the PS5 Pro at 899.99 euros.
PS6 price: why does 699 dollars remain low compared to consoles at 999 euros?
Analysts like Michael Pachter anticipate an increase of around 50%, with PS6 around 750 euros and high-end versions which would be close to 999 dollars. At the same time, the price of DRAM and NAND memory, boosted by artificial intelligence centers, has jumped by 80 to 90% since 2026. In this context, a 1 TB digital-only model focused on dematerialized games and PlayStation Plus remains easier to position below 1,000 euros, where some players would turn to streaming gaming.
PS6, Switch 2, Project Helix: what positioning and what release date?
Faced with a Nintendo Switch 2 announced at 469.99 euros, the PlayStation 6 would be placed above, but would remain more affordable than an Xbox Project Helix designed as a quasi high-end PC. For a French player, an entry ticket around 699 to 749 euros would be higher than that of the launch PS5, but close to a current PS5 Pro. Rumors are targeting a release between the end of 2027 and 2028 and KeplerL2 warns: “The question is whether Sony will even bother now that Xbox is no longer direct competition”, which leaves open the strategy of Sony Interactive Entertainment on the PS6 price.