An expression that goes poorly for a more measured speech
In a new report presented by the company, Junghun Lee obviously mentions the case of AI and the contributions that the tool offers in the field of development, since this is the topic of the moment for the industry. Like so many other CEOs, Lee is in favor of its use in certain areas, helping artists to spend less time on coding than on innovation (and too bad for the coders, we imagine).
A speech that we are used to hearing, but a tirade of which still raises an eyebrow, since the CEO described here ARC Raiders like a “ Trojan horse » in the use of AI, an expression which still has a “misleading” connotation :
“ AI without contextualization is just haste. A generic result produces faster. Tools that don’t know anything about design history, player behavior, or innovation. Without contextualization, AI is a race toward an arithmetic middle ground where all games are the same. That’s not a competitive advantage, it’s noise at scale. How do the lessons learned from ARC Raiders fit into all of this? Beyond the dazzling commercial success, ARC Raiders is a Trojan horse – a gift that contains a shift in thinking about how technology frees up developers and teams to spend more time thinking. More time to innovate; less time spent coding. It changes the way people work. The tools they use, how quickly they work, what they can accomplish. But the creative content in our games – the content our players actually experience – remains the work of our developers. »
It should be noted that Nexon’s CEO isn’t necessarily talking about the same type of generative AI used for voices in ARC Raidersbut AI which automates certain tasks internally which will draw on the group’s own data, and which is therefore not directly linked to the creation of content. Still, the use of this expression remains questionable, especially to present something that Lee sees as an improvement.