Could the price of GTA 6 reach a new milestone for AAA games? A product sheet spotted online shows Grand Theft Auto 6 at £89.99 for the Xbox version, the likely equivalent of $99.99 in the United States. An indication which immediately revives the debate on the cost of big releases in 2026.
Spotted on February 22, 2026 on a digital key resale site, this sheet seems provisional. Rockstar Games and Take-Two have not released any official information on the price of GTA 6, but this appearance fuels discussions around a possible record price.
GTA 6 listed at £89.99 on Xbox, heading to $99.99?
The spotted listing lists a price of £89.99 for the Xbox version of Grand Theft Auto 6. Converted, this would correspond to around $99.99 in the United States, placing the game at the high end of current standards.
This is not the first price estimate for GTA 6 in recent months. Several rumors have mentioned a price positioning higher than the 70 dollars that has become the standard for AAA releases. If this indication is confirmed, GTA 6 could become one of the most expensive “standard” games upon release.
© Xbox
A PC version priced at £60.99, a surprising difference
Notable fact: the same site also lists a PC code for the Rockstar Games Launcher for £60.99. This difference of almost 30 pounds is intriguing. There is no confirmation that GTA 6 will be released on PC at the same time as consoles in November. Rockstar has historically favored consoles before a delayed PC launch. This lower price could simply be arbitrary or reflect a different strategy, but nothing is confirmed.
Loaded and provisional prices, a common practice
The Loaded platform, formerly known as CD Keys, regularly offers game sheets before their official release. It is common for these prices to be adjusted once the publisher communicates the final price.
The example of State of Decay 3 illustrates this phenomenon: the game also appears listed with an indicative price even though it does not even have a precise release window. This reinforces the idea that the amount displayed for GTA 6 could be a simple placeholder.
GTA 6, towards a new pricing standard for AAA?
The debate around the price of GTA 6 goes beyond simple curiosity. If Rockstar and Take-Two opt for a price close to $100 for the standard edition, it could redefine the perception of the “normal price” of a blockbuster.
Recent releases have already shifted expectations, with special editions well over $100. But seeing a standard edition approach this threshold would mark a turning point.
As of yet, no official announcement has been made. Until Rockstar communicates, the price of £89.99 should be considered provisional. It remains to be seen whether this estimate foreshadows a new reality for the video game industry in 2026.