Initially planned for November 20 to December 1, 2025Amazon Black Friday started early with a series of aggressive promotions. The e-commerce giant has launched what it calls a “pre-Black Friday Week”, during which discounts extend across the entire high-tech catalog.
The objective: to allow customers to anticipate their Christmas purchases at a reduced price. This year, Amazon is not doing things by halves. Many references see their prices drop well before the official kickoff.
Reductions of up to -60% on the most sought-after products
The selection of offers covers all categories: smartphones, headsets, watches, gaming accessories, TV and much more. Some price reductions reach 60%especially on older models or premium accessories.
Among the best deals spotted:
- CMF Phone 2 Pro : €209 (instead of €259)
- DJI Osmo Action 4 : €197 (instead of €429)
- Suunto 9 Peak Pro : €199 (instead of €499)
- Google Pixel 10 : €639.88 (instead of €899)
- PlayStation 5 Slim : €508 (instead of €549)
- Crucial T500 2TB SSD : €139 (instead of €205)
- Bowers & Wilkins Px7 S2e : €237 (instead of €429)
- Meta Quest 3S 256 GB : €369 (instead of €439)
Some offers even come with additional promotional codesas LUCKY11 which grants an immediate discount of €11.
Gaming, audio, VR: the most anticipated tech deals
On the gaming side, discounts on PS5 SlimLenovo laptop accessories or even VR headsets like the Meta Quest 3S appeal to gamers looking for performance without breaking their budget.
Music lovers are not left out: headphones Bowers & Wilkins Or CMF Headphone Pro combine high-end audio and strong autonomy, with clear reductions.
Same observation for the DJI Osmo 360the brand’s first 360° camera, offered with a discount of more than €100. A good way to equip content creators or travel video enthusiasts.
Smartphones, watches, tablets: the stars of pre-Black Friday
Amazon also targets nomadic users with discounts on the latest generations of smartphones. THE Google Pixel 10 thus falls below the €650 mark, while the models of Suunto and Garmin smartwatches benefit from discounts of up to 40%.
Even high-end tablets like theiPad Air M3 are displayed at a more accessible price: €599 instead of €719 for the 11-inch version.
How can you make the most of these offers?
To take full advantage of this pre-Black Friday period:
- Act quickly : some promotions are limited in time or in stock.
- Create a wishlist upstream to monitor price drops.
- Subscribe to Amazon Prime : Subscribers often have access to flash sales earlier and benefit from free fast delivery.
- Compare prices with other merchants (Fnac, Darty, Cdiscount, etc.) who have also launched their pre-promotions.
Official Amazon Black Friday 2025 dates to remember
Amazon is organizing its Black Friday Week of Thursday November 20 to Monday December 1including the Cyber Monday. These preliminary promotions are just a taste of the surge of offers expected during this period. In other words: the best deals may already be there, and it would be a shame to wait.