Rockstar Games, developer of GTA, is owned by Take-Two Interactivea video game giant that also owns studios like 2K. On February 3, 2026, Take-Two will hold its quarterly conference call with its investors. And this type of event is never trivial. In the past, several publishers have taken advantage of this type of meeting to publish marketing content just before the announcement of their results. The goal? Stimulate expectations, reassure shareholders, and… drive up shares on the stock market. Releasing a GTA 6 trailer just before this date would therefore allow Take-Two to optimize its visibility and strengthen market confidence in the game’s release date.
What to expect from trailer #3?
This new trailer is unlikely to contain gameplay footage. Until now, Rockstar has always carefully controlled its communications schedule. For example, the Red Dead Redemption 2 gameplay had only been shown from the fourth trailera few months before its release. Even if no new gameplay footage from GTA 6 has not yet been revealed, we can expect a more detailed cinematicwith new characters, places, or narrative elements.
Screenshots and upcoming information
If the trailer is late, it is almost certain that official screenshots or new information will be shared in the days or weeks leading up to the February 3 conference. In addition, a speech from the CEO of Take-Two, Strauss Zelnickis expected at this conference. There could reaffirm the company’s confidence in the November 19, 2026 release dateand take stock of the progress of the project. It would also be a way to reassure fans after persistent rumors of postponement.
A marketing campaign that must (finally) start
Ten months before release, Rockstar must shift into high gear. For a title as colossal as GTA 6, a massive marketing campaign is expectedliving up to its ambition and its previous successes. And it often starts with a key event like a viral trailershared millions of times. Whether published before or just after February 3, this trailer n°3 could therefore be the real kick-off of the GTA 6 machine.