Apparently things are happening on PS5
With its campaign “ It’s happening on PS5 », Sony wants to highlight the experiences in the broad sense that you can have on its console, rather than highlighting the games that you can find on the machine, as explained by the vice-president of marketing at SIA, Isabelle Tomatis:
“ Over the past five years, our players have shared their reactions, whether it’s amazement, enthusiasm or surprise, about the extraordinary moments they have experienced while playing on PS5. This is what inspired our new advertising campaign. We captured the essence of these moments, these unexpected and unforgettable experiences lived on PS5. »
These are three advertisements that are offered to us today, with a tanker accident on the program which recalls the intro ofUncharted 2a rather strange fishing session, and a stranded vessel which does not break the habits of a very focused lady.
This is just the beginning of this campaign, which will also feature events around the world “like a UFO landing in Australia, Spain and Germany, or mysterious creatures in Mexico, Italy or the United Kingdom.”