The culprit is not necessarily the one we think
Bloomberg reports a major restructuring in the western part of Square Enix, with a still undetermined number of positions eliminated, mainly in the United States and the United Kingdom. The most affected sectors are those of marketing as well as the editorial part of Square Enixas well as in many other areas.
So naturally, it will be easy to make the link with the other hot news around Square Enix, which wants 70% of the work done in the quality assurance sector to be done by AI by 2027, but according to Jason Schreier, we should not see an immediate connection, to the extent that this restructuring is mainly motivated by the desire to relocate the center of certain operations to Japanrather than in the West.
This layoff is not related to Square Enix saying earlier today that it is looking to automate QA testing with generative AI — this is consolidating publishing, marketing, sales, and other business operations from the US and Europe to Japan
— Jason Schreier (@jasonschreier.bsky.social) 2025-11-06T20:03:18.934Z
With this approach, Square Enix hopes to save nearly $19.6 million, without indicating how many people would be left out of business.