The wait for the next Spider-Man was already immense, but the figures now confirm it. In just 24 hours, the Spider-Man: Brand New Day trailer reached 718.6 million views worldwide, according to Sony Pictures. A result which far exceeds previous records and marks a turning point in the history of film launches.
With this score, the film led by Tom Holland does better than GTA 6, whose trailer had already impressed by reaching 455 million views when it was released last May. The gap is considerable and shows to what extent the craze for Marvel remains intact.
Spider-Man Brand New Day, an already historic trailer
Sony Pictures did not hesitate to describe this launch as an absolute record. “the biggest trailer in history” From the first hours, the trend was clear. Eight hours after it was posted online, the video already had 373 million views, a rate rarely observed in the entertainment industry. For comparison, Deadpool & Wolverine had reached 365 million views in 24 hours, while Spider-Man: No Way Home had 355.5 million upon its release in 2021.
A highly anticipated return of Tom Holland as Spider-Man
Beyond the numbers, it is also the return of Tom Holland which attracts attention. After five years of absence, the actor resumes his role in a completely different context. The film picks up directly after the events of No Way Home, where the entire world has forgotten the identity of Peter Parker. A situation which places the character in a new position, more isolated than ever. The actor himself spoke of this new departure: “we don’t have the impression of making the fourth film. We are making the first film of the chapter. It’s a rebirth. It’s something completely new.”
A trailer full of surprises and appearances
The trailer also reveals several elements that quickly made fans react. Among them, the presence of new faces and the unexpected return of certain characters. We notably see Jon Bernthal in the role of the Punisher, Mark Ruffalo as Bruce Banner, as well as Michael Mando as Scorpion. These appearances reinforce the idea of a film that fits fully into the Marvel Extended Universe. This accumulation of surprises partly explains the explosion of views from the first hours.
A huge wait before the film’s release in 2026
Scheduled for July 31, 2026, Spider-Man: Brand New Day is already establishing itself as one of the most anticipated films of the coming years. With such a start, the pressure is now maximum around the project. The success of the trailer leaves no doubt about the interest of the public, who follow each new information attentively.