Netflix is now one of the most important international anime providers – but the streaming service apparently wants to fundamentally change its strategy. We summarize below.
Realignment in anime projects
As Netflix content director Hiroshi Yamano recently told Anime! Anime! explained that in the future they wanted to concentrate more on individual productions instead of offering as many anime titles as possible at the same time.
In this context, the focus would primarily be on more targeted collaboration with anime studios and stronger international marketing. The current approach of exclusively securing production capacities in the long term is also to be increasingly replaced by more flexible collaborations.
In addition to the strategic partnership with MAPPA concluded a few months ago, Netflix is already working closely with Science SARU and Colorido.
More focus on localization
Since, according to Yamano, around 80 to 90 percent of viewers now prefer to consume content in their native language, there will now be increasing investment in synchronization and localized content – even in specially adapted songs for different language versions.
At the same time, Yamano continued to emphasize the importance of his own anime productions, which is why Netflix is already working with Japanese studios on new original projects.
With this realignment, Netflix should further consolidate its position in the global anime market. However, whether the strategy will pay off in the long term will probably only become clear in the coming years. We’ll stay on the topic.
More on the topic:
Via anime! Anime!
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