Kim Kardashian in Fortnite. This is a sentence that few players thought they would read one day. And yet, it’s official: the queen of business and social networks is joining Epic Games’ most popular game from December 13, 2025, as part of a new collaboration in the Icons series. Barely revealed, its skins are already generating a lot of attention.
In a publication on An announcement closely followed by Epic Games, which revealed all the details of this collaboration which is, to say the least… showy.
A special event to unlock skins early
The Kim Kardashian pack will include three different skinsincluding one inspired by its SKIMS brand. Each of them will be highly customizable, with multiple hairstyles and outfit colors to unlock. The set will also include a glider, a back accessory, and above all a emote deemed suggestive by some players.
At issue: a design that some consider incompatible with the initially family universe of the game. Epic Games thus seems to break with its old guidelines, particularly concerning the representation of overly sexualized female characters. Result ? A wave of immediate reactions on social networks.
One user commented wryly: “These controllers are going to be sticky!”, while another said: “Lady, it’s child’s play!”. The tone is set. Some see it as a brilliant marketing strategy, others as an aesthetic deviation incompatible with an audience made up mainly of children and young teenagers. As one player sums it up: “These young kids are going to mature very quickly.”
A special event to unlock skins early
For the most impatient fans, it will be possible to obtain the Kim Kardashian skin before its official sale, via a special tournament. There Kim Kardashian Icon Cup will take place from December 12, 2025. The best players will be able to win the rewards before anyone else.
The announcement was relayed on the official Fortnite Competitive account with the following message: “Kim Kardashian fans? 💋 Participate in the Kim Kardashian Icon Cup on December 12 and get a preview of the outfit! pic.twitter.com/TTFqK5QV3g”.
The Icons series takes a glamorous turn
This type of event is usual for the Icons series, which has already welcomed personalities like Neymar, Ariana Grande and Travis Scott. But rarely has an apparition provoked such a mixture of fascination and embarrassment in the community.
By integrating Kim Kardashian into its pantheon of virtual celebrities, Fortnite continues its transformation into a cultural platform as well as a video game. The choice of the Californian star is part of a well-established strategy: associating the Fortnite brand with figures of global influence.
But at a time when the debate on the sexualization of characters in video games is resurfacing, this collaboration raises a broader question. How far can Epic Games go in its quest for buzz and visibility?without confusing the codes of your own game?
For now, the skins will be available in the store from December 13, for V-Bucks. It remains to be seen whether the commercial success of this operation will match the excitement it is already generating.