Rockstar Games has not released any official updates on Grand Theft Auto VI since the release of its second trailer last May. Five months later, while the game’s release is still scheduled for May 2026, fans are growing impatient. And for good reason: no gameplay extract has yet been shown, pre-orders have not been launched, and no confirmation has come to dispel fears of a possible further delay.
However, on social networks, the mood is optimistic. On Reddit, a user named Retrofusion11 assures: “We are really about to launch the marketing campaign! This final drought […] is almost coming to an end.” He is counting on a resumption of communications from the month of November, pointing in particular to the probable arrival of a third trailer and a new media coveragepossibly in the specialized press.
A Take-Two conference and an ideal window for the new trailer
The hypothesis of a resumption of marketing from November is reinforced by a key event in the calendar: the conference call on the quarterly results of Take-Two Interactiveparent company of Rockstar, planned for November 6. Historically, this type of meeting has already been used to unveil or confirm major announcements related to Grand Theft Auto.
Added to this is another persistent rumor: the Game Informer magazineknown for its scoops on upcoming blockbusters, could dedicate the front page of its November issue to GTA VI. No confirmation has yet been given, but the idea that Rockstar chooses this publication to reveal a preview of the gameplay or new details remains plausible.
The holiday period, conducive to media coverage, constitutes in any case a strategic window. According to another fan on Reddit: “The third trailer came out almost 6 months after trailer 2 for GTA IV. Considering the game was released in April, we’ll probably get the third trailer for GTA 6 in November or December if they don’t plan to delay the game.”
Discreet marketing… for a historic launch
Since the first trailer in December 2023, Rockstar has been distiling information little by little. A deliberately minimalist communication strategy, which contrasts with the phenomenal enthusiasm surrounding the title. Behind the scenes, however, everything seems in place for the studio to finally launch its large-scale marketing campaignas a large part of the community hopes.
To date, few titles can claim such a level of expectation. More than ten years after GTA V, Grand Theft Auto VI crystallizes the hopes of a new generation of players, and each rumor, each potential leak, even each silence, fuels online discussions.