A story of demotion that does not tell its name
Following his somewhat forced departure, Marc-Alexis Côté wants to assert his rights and intends not to stop there with Ubisoft. Radio Canada indicates that the former head of the Assassin’s Creed license has decided to sue the publisher for ” constructive dismissal », and claims 1.3 million dollars and moral damages, in addition to the removal of a non-competition clause.
The complainant indicates that relations between him and Ubisoft became strained during the creation of Vantage Studios, a new subsidiary of the publisher which now handles licensing Far Cry, Rainbow Six And Assassin’s Creed. It was during the summer of 2025 that things really got heated when Marc-Alexis Côté discovered that Ubisoft was looking for a manager capable of handling Vantage Studios’ licensing, which more or less replaced the position he had held until now. And according to his statements, Yves Guillemot would have prevented him from applying for this new position, given that the position was planned to be based in France.
He was allegedly offered the role of production manager, which took away a lot of responsibilities, benefits and prestige. Ubisoft would then have offered him the chance to run a “Creative House” whose role was still unclear. Or a demotion for Marc-Alexis Côté, who decided to put Ubisoft on notice in October. The editor then allegedly fired him, before posting a message on his social networks to announce his departure.
In short, quite a story to add to all the chaos reigning around Ubisoft at the moment.