Marketing goes too far
It sounds like an April Fool’s joke, but the reality is much sadder. Mark Gerhard gave an interview to GamesBeat in which he discusses the current state of MindsEyeat least having the lucidity to say that the game had experienced one of the most catastrophic launches in history. A lucidity which then evaporates when he says that today, the game “ is well received “, and sales increase, ” doubling every week ».
Which may not be a lie since very few sales multiplied by two still makes very few sales. Not that it amuses us to shoot the ambulance, but you just have to look at the game’s figures on Steam at the moment to realize that the CEO is a little too disillusioned, since MindsEye yesterday experienced a peak in simultaneous connections to… 17 people. The story may be different on consoles.
He doesn’t seem to be moved by the divorce with IO Interactive, preferring to look at it on the bright side:
“ This is all very positive. We appreciate being able to control our destiny as an independent studio. We want to be close to our players. We want to listen to the community and grow their game organically. »
The CEO continues to assert that there have been “ interference » in the launch of MindsEye :
“ Obviously we were caught off guard. We have not been able to counter this negativity. We didn’t have the knowledge to do that. But we are aware of it. We denounced him. Some of this negativity was orchestrated, and thankfully it has come to an end. »
He again indicates that he has solid evidence and that it is in the hands of the authorities, which could have been enough. But no, since Build A Rocket Boy also plans to talk about this “sabotage” through a new mission called “Blacklist” (subtlety, all that):
“ We also use this information to share some evidence regarding sabotage with the community.. »
Even if it means being at the heart of a bad buzz, you might as well surf on it. Between obsession and the grotesque, it’s difficult to know which takes precedence here. In any case, the studio is determined to continue its work on MindsEyeand can now count on the return of Leslie Benzies, who had taken some vacation when his name came up in the Epstein files.