This is a new announcement that comes at a bad time. Less than two months after formalizing an increase in the Xbox Ge Pamass, Microsoft announces another increase, this time targeted at developers: Xbox development kits go from $1,500 to $2,000.
Although this change does not directly affect players immediately, it already raises concerns about its long-term repercussions. Particularly for independent studios, who see this increase as a new obstacle to creation.
An economic justification… which does not convince
In a press release relayed by The VergeMicrosoft explains this decision for cyclical reasons: “This adjustment reflects macroeconomic developments. We remain committed to providing high-quality tools and support for your development efforts.”
But for many, this justification rings hollow. Critics are multiplying online, driven in particular by the developer community and long-time fans of the Xbox brand, already heated by other recent increases.
Add-ons like Fortnite Crew have been integrated into Game Pass Ultimate, to the detriment of players who are not interested in battle royale, but still have to pay the price. This policy is starting to seriously wear away at users’ patience.
Anger brews in the community
On X (formerly Twitter), the reactions were not long in coming. YouTuber The Act Man posted a widely shared message, summarizing the general annoyance: “Have we ever seen a company sabotage its own brand as methodically and intentionally as Xbox? I have the impression that even Coca-Cola was able to recover from New Coke and present it as a positive point, but this is like… burning all good will for no apparent reason. Outstanding. »
Another comment relayed via Wario64 adds wryly: “I’ve heard of lowering the entry barrier, but not raising it, that’s a bold strategy. »
A risk for independent studios
If the big studios can handle a $500 increase, the smaller ones will see it as an additional obstacle. The total development cost for a platform is increasing, which could discourage some creators from releasing their titles on Xbox.
And in a context where the brand is struggling to compete with Sony or Nintendo exclusives, third-party and independent games play a crucial role in maintaining a varied offering.
Microsoft, however, continues to display its ambition by promising a “very high-end” next-gen console. But without strong developer support, a powerful machine is not enough. Players, above all, demand solid, accessible games… and a brand that listens to its community.