The new logo of Xbox no longer remains confined to trailers and social networks. Under the leadership of CEO Asha Sharma, the brand is starting to deploy it directly on consoles, slowly transforming the dashboard of Xbox Series X|S and Xbox One players.
Since the “We Are Xbox” letter of April 23, which buried the name Microsoft Gamingthis rebrand is coming to fruition at high speed. New spherical glass effect logo, return of exclusives displayed, reduction in Xbox Game Pass Ultimate and of PC Game Passwithdrawal of day one for Call of Duty : everything points to an aggressive refocusing on the console ecosystem. It remains to be seen where, very concretely, this logo is displayed on your screen.
“We Are Xbox” Reboot: why this new logo is now arriving on consoles
On April 23, 2026, the open letter “We Are Xbox” formalized the return to favor of the name Xbox and the end of the umbrella brand Microsoft Gaming. The next day, a post on X revealed the new green logo, accompanied by the same slogan, as a symbol of this assumed recentralization around the console.
Visually, this logo takes the 3D sphere with an engraved X, dear to fans of the first Xboxbut in a brighter version, with a “liquid glass” effect. For Creative Bloq, it works because it mixes OG nostalgia Xboxthe readability of the Xbox 360 and the modernity of the Series, while remaining impactful on a busy dashboard.
New Xbox logo on your console: where to see it and how to activate it
It was on May 1 that Asha Sharma revealed the first stage of the console deployment. On X, cited by Insider Gaming, she announced: “Available today: our new logo in dynamic backgrounds, profile backgrounds and gamerpics”. Concretely, the owners of Xbox Series see the arrival of a new official animated background, while players on Xbox One mainly recover new static profile visuals and player icons.
To enable dynamic background on Series X|S, open the menu with the button Xboxthen go to Profile and system, Settings, General, Personalization, My background, Dynamic backgrounds. The visual with the new logo appears in the category Xboxalongside other animated themes. On Xbox Onethe console does not manage animated backgrounds, but the new profile backgrounds and gamerpics can be chosen from the account customization page.
Xbox, Game Pass and Project Helix: what does this new visual identity prepare for?
This deployment is part of a broader strategy: Xbox wants to align its visual identity with its offers. Drop in Game Pass to €20.99 per month for Ultimatereinforced presence of the logo on the dashboard and see you at the Game Dev Update in May, where Project Helix must begin to reveal itself, send the same message: the brand intends to once again become the center of gravity of video games at Microsoft.