Released in October 2025, Ghost of Yotei has quickly become a must-have on the PS5 thanks to its immersive universe and polished gameplay. But while the first months were marked by widespread enthusiasm, Sony seems to be seeking to relaunch sales in 2026 with a new strategy: targeted reductionssent only to certain players by email. A mysterious method that raises many questions.
A targeted offer: secret 10% reduction on Ghost of Yotei
In recent days, several PS5 users have reported receiving an email from PlayStation offering them a 10% discount on Ghost of Yotei. This discount only applies to this game, whether it is the Standard Edition or the Digital Deluxe Edition.
No action required: a simple click on the link contained in the message allows you to automatically benefit from the discount, without any promotional code to enter. This also means that this offer is personal and non-transferable. “Even a minimal reduction is still appreciable on a game sold for $70”
Who can benefit from it? A strategy without apparent logic
What troubles players is that no clear rule seems to determine who receives this famous reduction. Some already have the game in their library and still received the offer. Others, interested but not buyers, received nothing.
According to several observers, it would be a targeted marketing test based on each user’s gaming or purchasing history. PlayStation has not yet made any official statement on this subject. “There is no apparent logic. Even players who have already purchased the game received the email. »
Why is Sony banking on this strategy in 2026?
Even if Ghost of Yotei was the third best selling PS5 in 2025narrative single-player games have a shorter commercial lifespan. Once the wave of fan purchases has passed, it becomes difficult to attract new players. PlayStation therefore uses a subtle method here to revive interest. With few solo releases planned before fall 2026 and Wolverine of Insomniac, Sony thus fills the void by boosting the exposure of its recent titles like Yotei.
Ghost of Yotei: still a critical success
Despite this discreet campaign, Ghost of Yotei remains a critical hit: it has a score of 87/100 on OpenCritic and a 94% recommendation. Its Japanese universe, its charismatic hero Atsu, and its immersive narrative have made it a benchmark in the action-adventure genre on PS5.