Nintendo fans know that promotions on home games are rather rare. Unlike many publishers who regularly lower their prices, Nintendo often keeps its titles at their original price for years. Some games released almost a decade ago are still sold at full price.
However, an exception happens every year with Mario Day. This celebration dedicated to the world of Mario is held on March 10, a date chosen for its play on words with the writing “Mar10”. For the 2026 edition, Nintendo has decided to support the event with significant discounts on several popular games available on Nintendo Switch and the upcoming Switch 2.
Mario Day 2026, Nintendo prepares a week of promotions on the Switch
The promotions will officially begin on March 8 and will last a full week in several stores. During this period, several major titles in the Mario universe will see their prices drop.
These reductions concern eight well-known games on the hybrid console. Some recent titles are included, but also games that have become essential in the Nintendo catalog. Among the offers announced, several games will increase to $29.99:
- Mario & Luigi: Brotherhood
- Paper Mario: The Millennium Door Remastered
- Mario vs. Donkey Kong
Other popular titles will be offered at $39.99, which represents a notable reduction for Nintendo productions:
- Luigi’s Mansion 3
- Super Mario Party Jamboree
- Super Mario Odyssey
- Super Mario 3D World + Bowser’s Fury
Finally, a more complete edition will be offered at $59.99:
- Super Mario Party Jamboree + Jamboree TV
For many players, these promotions represent a rare opportunity to purchase some of the Switch’s most popular games at a more affordable price.
Several Mario games also on sale on the Nintendo eShop
Promotions do not only concern physical versions sold at resellers. Nintendo is also offering a series of discounts on its digital store, the Nintendo eShop. Players can find several games from the Mario license there at a reduced price. Among the titles affected on the eShop are:
- Super Mario Maker 2
- Super Mario RPG
- Donkey Kong Country Returns HD
- Mario + Rabbids: Sparks of Hope
- Mario & Sonic at the Tokyo 2020 Olympic Games
In some cases, digital versions are slightly more expensive than physical copies offered at retailers. This difference mainly depends on the distributors and the promotions applied by each store.
Why Nintendo promotions remain so rare
Nintendo’s pricing policy is well known in the video game industry. Unlike other publishers who increase promotions, the Japanese company favors a stable pricing strategy.
This approach makes it possible to maintain the value of its flagship licenses such as Mario, Zelda or Pokémon. The games thus retain their high price for several years after their release.
It is precisely for this reason that promotional periods like Mario Day attract so much attention from players. The discounts offered on this occasion offer an unusual opportunity to complete your Nintendo game collection.
Mario Day, an annual event for Mario fans
Mario Day has become an essential event for Nintendo over the years. Every March 10, the firm highlights the most famous franchise in its history through different announcements, promotions or derivative products.
The Mario license remains today one of the most important in the entire video game industry. Since his debut in the 1980s, the character has become one of the most recognizable figures in entertainment.
With these new promotions planned for March 2026, Nintendo continues to use this celebration to highlight the adventures of the famous mustachioed plumber and encourage players to rediscover some of the Switch’s most popular titles.