The countdown is on: Grand Theft Auto 6 will officially release on November 19, 2026. But beyond its gameplay, its graphics or its ambition, a debate ignites analysts in the sector: how much will the game really cost at the time of its release? After more than a decade of waiting, one thing is certain: GTA 6 is a global event. And some experts think that Rockstar could take advantage of this to revise the selling price of the game upwards.
For the moment, no official price has been announced. But the idea of a game sold beyond the symbolic threshold of 70 dollars is gaining ground. An amount that could well mark a turning point for the entire video game industry.
GTA 6 at $100: a “wise increase” according to some experts
In a round table devoted to the evolution of prices in video games, Vic Basseyanalyst at Video Game Insights, estimated that GTA 6 would be one of the rare titles that could afford such a price. “Given the popularity of the game, it would be wise for Take-Two to consider a price increase, even if reaching $100 could be an excessive threshold,” he said.
The central argument: no current license will match the wait around GTA 6. The years of development, the technical investments and the millions of fans could justify, according to some, exceptional pricing. This would be a first in Rockstar history… but perhaps an economically coherent decision.
GTA Online, the real source of long-term income?
Other voices, however, temper this optimism. Rhys Elliotexpert at Alinea Analytics, highlights a major risk: limiting access to the game because the price is too high. “Limiting the total potential audience at launch with an excessively high base price would hinder the crucial migration of players from GTA 5 to GTA 6 and slow the growth of the GTA Online user base,” he explains.
Rockstar’s long-term strategy is based precisely on multiplayer modeGTA Online, which in just a few years has become an economic pillar of the studio. With paid content, subscriptions and microtransactions, this is where a large portion of the revenue lies.
A fragmented offer to circumvent the debate?
A hypothesis is gaining momentum: proposing the single player mode and online mode separatelywith different prices. Thus, the full game could exceed 70 dollars, while maintaining affordable access to multiplayer. This logic has already been initiated with the GTA+ service, which offers GTA Online with benefits for $7.99 per month.
Today, GTA Online can also be purchased on its own for $19.99. And Rockstar could capitalize on this model by applying the same strategy to GTA 6.
A price still uncertain, but an intensifying debate
Until Take-Two officially communicates, all speculation remains open. But this debate reflects a broader reality: AAA games are becoming more and more expensive to produceand publishers are looking for ways to make their investments profitable. GTA 6, as a video game juggernaut, could well be the catalyst. One thing is certain: whether the game is sold at 70, 80 or even 100 dollars, discussions around its price are far from over.