The release of GTA 6 is now scheduled for November 19, 2026, but the game’s marketing strategy continues to raise questions. Rockstar and Take-Two plan to unveil a third trailer this summer, according to information from Tom Henderson. An announcement which, if confirmed, would arrive much later than expected… and divides the community.
While the first two trailers have shattered viewing records, fans are eagerly awaiting the sequel. But a discreet release in the middle of August seems to contradict the scale of the game and Rockstar’s habits. Many gamers are questioning the relevance of such short marketing for one of the most anticipated titles of all time.
A discreet release around August 6?
Tom Henderson says the next GTA 6 trailer should be released before August 6, the date of Take-Two’s next financial results conference. A strategy already used by the publisher to announce key information. “The third trailer for GTA 6 should be revealed discreetly before the publication of Take-Two’s financial results,” he says in a video published on Insider Gaming.
The publisher has the habit of timing its announcements around these events. Last year, Rockstar announced the postponement of the game a few minutes before the publication of the quarterly results. This time, logic would dictate that the third trailer serve as a launching pad for the promotional campaign, officially planned “this summer” according to comments made during the last conference.
Players doubt such late marketing
But this theory does not convince everyone. On Reddit, several voices are speaking out against the idea of such a short marketing launch. One user summed up the general sentiment: “[Henderson] think GTA 6 will only have 3 months of marketing? It doesn’t make any sense.”
Others point out that Rockstar productions traditionally rely on long and carefully orchestrated campaigns. “For the most expensive and most anticipated work of all time… Impossible to launch marketing this late in the year.”, comments another fan, DakotaFields.
A trailer 3 rather in May?
Another hypothesis emerges: that of a release of the trailer in May, before the next financial publication of Take-Two. This strategy would allow Rockstar to maintain a consistent rhythm of communication, while fueling anticipation around the game as summer approaches.
In any case, the third trailer is considered a crucial moment. Each extract from the first two has been dissected frame by frame. And with a release date set for November 19, fans know they’re hitting the mark. But as long as Rockstar remains silent, all speculation remains open.