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Ex-Rockstar Director Says ‘GTA 6 Won’t Cost $100’ Despite Its Huge Budget



GTA 6 is already expected to be the most expensive game ever developed, with a budget estimated at nearly 2 billion dollars. However, according to Obbe Vermeij, former technical director at Rockstar North, players will not have to pay $100 to get your hands on it. In an interview with GamesHubVermeij reassures fans: “Rockstar has never said it wants to sell GTA 6 for $100. This will be a normal priced game. »

A statement which goes against several analysts, who estimated that the entry price could rise to 80 or 100 dollars for this video game juggernaut.

Focus on online to make money

But then, how can you make such an expensive game profitable? For Vermeij, the answer is clear: online multiplayer. As GTA Online carried GTA 5 for over a decade, the studio could repeat the same strategy. “Rockstar will make up for the losses with online mode. The objective is to reach as many players as possible upon release. »

Keeping the game at $70 would therefore make it possible to attract a large user base, before monetizing via DLC, subscriptions or additional content.

A staggered release of multiplayer?

Officially, Rockstar has not yet confirmed a multiplayer mode for GTA 6. But several insiders suggest that this one is already in advanced development. It could be released after the single-player campaign, and thus boost sales a few months later. This approach would allow Rockstar to smooth its revenues while controlling its communication.

A turning point in the video game industry?

With its extraordinary budget, GTA 6 could remain the most expensive game ever produced for a long time. However, Vermeij predicts that artificial intelligence will shake things up in the future: “Artists represent perhaps 70% of the cost of a game. A lot of their work is repetitive and could be automated. » A development which arouses controversy, but which clearly illustrates the changes underway in the industry.