Without warning, Samsung has applied an increase of up to $300 on some of its laptops, tablets and smartphones in the United States. Laptops Galaxy Book5 and several Galaxy Tab are seeing their prices rise even though they are materials that have already been on the shelves for several months.
This tariff offensive comes at a time when Samsung Electronics posted a record operating profit of $37.96 billion, or around 35 billion euros, driven by the shortage of DRAM memory. After four months of successive increases in India, many are wondering how far prices will go, particularly in Europe and France.
For what Samsung does it increase the prices of its Galaxy Book And Galaxy Tab ?
In the United States, almost the entire range Galaxy Book5 took $300 in one go, or around €280. The entry-level model thus goes from $999 (around €930) to $1,299 (nearly €1,210), even though it is already a previous generation laptop.
Tablets Galaxy Tab follow the same trajectory: the Tab S11 Ultra now starts at $1,299 instead of $1,199, and the Tab A11 Plus earns $50, going from $249 (around €230) to $299 (around €280). These increases also affect old stocks, while the group is simultaneously benefiting from the surge in prices of DRAM memory and NAND that it produces itself.
What impact for your future purchases of laptops and smartphones Samsung ?
For cell phones, this heat stroke on the Galaxy Book5 looks like a trial balloon before the arrival of Galaxy Book6. In Korea, the Galaxy Book6 Pro is already significantly more expensive than the Book5 Pro, with a difference close to $477 or around €445, which suggests a similar surge during the launch in France.
On the smartphone side, the strategy is the same. In India, Samsung raised its prices four months in a row on several models Galaxy M and F. In Europe, the new ones Galaxy S26 start at €999 for 256 GB, or €40 more than the S25, while the S26+ goes up to €1,269. Even the mid-range is climbing with the Galaxy A37 and A57, launched €50 more expensive than the previous generation.
Apple, Asus : should we change sides in the face of rising prices Samsung ?
In the PC segment, this inflation opens up an avenue for competition. THE MacBook Neo ofApple is offered at $599 around €560, far from the new prices of Galaxy Book. THE Asus Zenbook A14 and A16 also offer a more aggressive price-performance ratio.
For a French buyer, the best defense is to wait for promotions, trade-in offers or, if the budget is tight, to switch to a MacBook NeoA Zenbook A14 or a competing Android smartphone.