For months, a question has constantly come up among players: how much will you have to pay to get your hands on GTA 6? While the game is expected on November 19 on PS5 and Xbox Series, each official statement is carefully scrutinized. And this time, it was Take-Two CEO Strauss Zelnick who reignited the speculation.
During an interview discussing the future of video games, the question of price emerged indirectly. Without explicitly mentioning GTA 6, the executive mentioned current industry standards, giving a clue that could well concern Rockstar Games’ next blockbuster.
Price of GTA 6, what Strauss Zelnick really hinted at
During a discussion on advertising in video games, Strauss Zelnick raised a key point: the price paid by players. A statement that did not escape fans. “For free games, yes. For games you paid 70 or 80 dollars for, no. » Even if GTA 6 is not mentioned directly, this range corresponds precisely to the current prices of large productions. The fact that this amount is repeated several times suggests that Take-Two could stick to it.
Advertisements in GTA 6, a clear position from the CEO
One of the topics discussed also concerned the presence of advertising in paid games. On this point, the CEO’s response is unambiguous. “We have a little advertising in certain games like NBA 2K because it fits the context. You want to see advertising in an arena or stadium because that would be the case in real life, but it’s not a major economic factor. » “It’s very hard for me to believe that we would want to put intrusive ads into a game that someone paid $70 or $80 for, it would seem unfair. » This positioning reinforces the idea of a premium experience, without compromise for players.
GTA 6, a game that targets an even wider audience
Beyond the price, Strauss Zelnick displays significant confidence in the success of the game. According to him, it is difficult to imagine that a player would miss out on such an anticipated title. “If you have a console and you’re over 17, explain to me how you can decide not to be interested in GTA 6. I just don’t see it, even if we don’t want to declare victory prematurely. » This statement illustrates the scale of expectations around the game, which goes far beyond the usual framework of video game releases.
Artificial intelligence and GTA 6, a clear vision
Another point discussed: the impact of artificial intelligence on the creation of games. Here again, the leader is very clear. “The idea that new tools would allow one person to press a button to create a hit, market it and deliver it to millions of players… it’s a laughable idea. This has never been the case in entertainment. » A position which reminds us that, despite technological advances, the creation of a game like GTA 6 remains a complex and long process.