While it has been a hit since its release, the Nintendo Switch 2 could well have a nasty surprise in store in 2026. An increase in its purchase price would be under study, according to analysts, and the artificial intelligence industry would be no stranger to this.
Unveiled at a price of $449, the Switch 2 has long been praised for its accessible positioning compared to the PS5 or the Xbox Series
The Switch 2 under pressure: components, customs and economic situation
In its forecasts for 2026, Niko Partners warns of several factors likely to lead to an increase in the price of the Switch 2. “We believe that the Switch 2 will follow the example of Sony and Microsoft in increasing its price due to the impact of customs duties, the increase in the cost of memory and the general macroeconomic situation”.
The console, which is manufactured mainly in Asia (China, Vietnam, Japan), is subject to increasing customs tensions. Already impacted by the duties imposed under the Trump administration, Nintendo had nevertheless managed to maintain a competitive base price the previous year. But these efforts may no longer be enough in 2026.
When artificial intelligence increases the cost of consoles
One of the most unexpected increases comes… from AI. The rise of data centers for artificial intelligence technologies is boosting global demand for RAM and storage. And this phenomenon has a direct effect on the components used in game consoles.
Niko Partners points out: “More recently, increased demand for AI data centers has driven up RAM and storage prices. Although we anticipate Nintendo will increase the price of the Switch 2, it is possible that the company chooses to abandon the $449 model and only offer a bundle for $499 or more.”
Towards the end of the $449 model? What Nintendo is planning
Officially, Nintendo has not confirmed any pricing changes for 2026. Last November, the company even said it was not considering an increase. But faced with economic pressures, the strategy could evolve. The entry-level model at $449 could disappear, replaced by more expensive bundles, for example integrating an exclusive game or Joy-Con accessories.
This type of repositioning is already practiced by Sony with its PS5 offers. Nintendo could therefore follow the same path to maintain its margins without hurting consumers too much.
What this changes for players and families
For fans, the timing is not ideal: while the Switch 2 catalog is just starting to expand with titles like Mario Kart World or The Duskbloods, a price increase could slow down purchasing intentions, especially in households with several children.
Additionally, exclusive games are already priced at $80, a higher-than-average price. If the price of the console also rises, some players could turn to the second-hand market or delay their purchase.