One Swede would hide another
Game File got its hands on a surprising file concerning Activision and its resale. The AP7 group is still after Bobby Kotick’s skinand he is defending himself today through his lawyers regarding this complaint against him. He denies the accusation concerning an accelerated resale which would have made it possible to avoid cases of sexual harassment, while wishing to show that behind AP7 is actually… Embracer Group.
Both companies are certainly Swedish, but according to Kotick, AP7 aimed to harm Activision in order to help Embracer, in particular to eliminate the competition. it indicates that AP7 president Emma Ihre was working at Embracer at the time the complaint was filed. Embracer responded by refuting this accusation :
“ We are touched by Mr. Kotick’s comments that we were competing with Activision at this level. However, and this may be difficult for Mr. Kotick to accept, we have never needed, and still do not need, the help of a Swedish pension fund to compete with Activision. In summary, there was no coordination or collaboration between Embracer and AP7 regarding Mr. Kotick’s statements. No agenda or instructions were transmitted by Embracer, neither through Emma Ihre, nor directly to AP7. »
Kotick shows Call of Duty is going bad
The matter does not end there. To defend himself from having sold Activision too early, at too advantageous a price, Kotick wants to show that he was right to make this decision at that time. And for this, he points the finger at the current state of Activision, and above all Call of Duty. He took the opportunity to directly respond to the concerns of the FTC, which believed that seeing Microsoft own Call of Duty would create a monopoly on the marketwhile today, the Xbox Series is in difficulty, while the last episode of the saga sells less well than expected:
“ Call of Duty is expected to perform more than 60% lower than last year due to heavy competition from titles like Battlefield, undermining the FTC’s now invalidated argument regarding Call of Duty’s alleged monopoly and lack of competition in the first-person action category. »
It is not really clear where Kotick got this data regarding a 60% drop from, since he would not have provided physical proof of this. We know, however, that Black Ops 7 seems to sell less well than Black Ops 6it remains to be seen whether this drop is as enormous as that.